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Our Story Is The Same As Yours.
Rheos loves living life on the water and after losing one too many pairs of expensive shades on the water, a husband and wife team out of Charleston, S.C. decided to put an end to the problem.
Since selling out of the first two floating styles in 2016, Rheos has evolved into a collection of high-performance and stylish eyewear built for the water.
"No Man ever steps in the same river twice, for it's not the same river and he's not the same man." - Heraclitus. Rheos is the Greek word for river current. Just like their own brand philosophy, a river is constantly flowing, constantly changing, and most importantly, it carves its own path. The brand is built on the philosophy of consistent reinvention and improvement.
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