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In 1872, a young man called William Hardy set up shop as a gunsmith in Alnwick, Northumberland, and that might very well have been the end of the story had not the great engineering magnate Lord Armstrong persuaded him to take his brother John James into partnership.
In 1891, the brothers launched a reel which became their most famous product, the Perfect. It was an instant success and the firm has built it, with occasional interruptions, right up to the present day, a feat that no other tackle manufacturer can even begin to challenge.
Even though Hardys are no longer a family business, the company continues to value its tradition as well as its founders' endless quest for improvement.
