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History Happens Daily. The St. Croix story has evolved over 75 years. Every day, St. Croix takes the best moments of discovery, learns from the rest, and moves forward to the next day where the materials, technologies and processes may change but the goal remains the same: give anglers the upper hand by improving the angling experience.
The St. Croix path has taken many turns. While their missteps have never defined them, how they have responded to them certainly has. With gritty determination, the family-owned company has built, owned, and operated the two most advanced fishing rod facilities in the world, along with a world-class brand that has earned the respect and admiration of anglers around the planet.
Whether your fly rod was made at St. Croix North - their Park Falls, Wisconsin headquarters - or St. Croix South in Fresnillo, Mexico, rest assured it was designed and precision crafted - start to finish - by passionate and talented people whose only motivation is your complete satisfaction.
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